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4d ago

Sky’s WOW Live-Sport Monthly Subscription Rises to €44.99

Sky says the hike will offset rising Bundesliga rights fees, positioning WOW alongside its chief competitor.

Geschätzte Kapazitäten im Fußball: Die Sky-Experten Julia Simic und Lothar Matthäus im Einsatz für den Sender
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Overview

  • Starting July 24, WOW’s flexible Live-Sport plan will increase by €9 from €35.99 to €44.99 per month.
  • Annual Live-Sport subscribers will pay €29.99 per month for the first 12 months before reverting to €35.99 monthly.
  • The WOW Premium upgrade for Full-HD streaming and an extra simultaneous feed will rise from €5 to €6 per month.
  • Sky attributes the price adjustments to higher Bundesliga broadcasting fees for the 2025/26 season.
  • Under the new rights allocation, Sky retains Friday and Saturday evening Bundesliga matches while DAZN holds the 15:30 conference and all Sunday fixtures.