Overview
- David Ellison told analysts on the company earnings call that AI “has the potential to be the biggest creative unlock in modern history” and compared its likely impact to the arrival of CGI.
- Ellison said Paramount Skydance is building proprietary AI tools and expects those tools to make content faster and cheaper by speeding production workflows and lowering budgets for risky, original projects.
- The company plans to spend about $30 billion a year across film, TV and sports rights while targeting roughly $6 billion in cost synergies from the Paramount–Warner combination.
- Ellison said merging Paramount+ and HBO Max within a year is an “ambitious target” made possible by AI-driven efficiencies, and he insisted AI will be a tool for artists not a replacement for them.
- Reporting notes that concrete details on how AI will be applied to specific projects remain scarce, raising questions about job impacts, rights and attribution as the industry adapts.