Overview

• Coventry City has four early-season Championship matches and a Carabao Cup tie scheduled for live broadcast on Sky Sports channels, starting with its Aug 9 opener v Hull at 12:30pm on Sky Sports+.
• Stoke City’s games against West Brom on Aug 30 and QPR on Sept 20 have been shifted to 12:30pm kick-offs on Sky Sports+ with all midweek cup ties also secured for live coverage.
• Birmingham City will appear in five televised fixtures before late September, highlighted by its Carabao Cup tie with Sheffield United on Aug 13 and four selected league games.
• Sky Sports’ expanded 2025/26 EFL deal will televise over 1,000 matches across the Championship, League One, League Two and Carabao Cup, driving early-season fixture rescheduling.
• Clubs are leveraging the increased live TV presence to enhance promotional reach and build momentum at the start of the campaign.