Overview
- Launched on Thursday as Sky Sports’ “lil sis,” Halo was pitched as a TikTok community for young female fans with a promise of relatable, trend-led content.
- Sky stopped activity after three days and posted an apology saying, “We didn’t get it right,” adding that it would learn from the misstep.
- The account now shows only a 29-second promo and the apology, and Sky has removed its promotional press release from the website.
- Posts used pink overlays and pop-culture captions such as “How the matcha + hot girl walk combo hits,” including clips of stars like Erling Haaland.
- Broadcasters and fans called the approach sexist or inauthentic and urged more substantive, sport-focused coverage to serve growing women’s-sport audiences.