Overview
- Sky confirmed it is stopping all activity on the Halo account, saying, “We’ve listened. We didn’t get it right,” and pledged to learn from the episode.
- The short-lived TikTok channel was marketed as a space for young women but drew complaints that its tone and visuals leaned on stereotypes rather than substantive sport.
- Early posts featured pink graphics, heart motifs and pop-culture references such as matcha, “hot girl walks” and Labubu, with critics calling the approach patronising and sexist.
- Several reports noted that five of Halo’s first 11 videos focused on male athletes, while the launch post was later deleted after comments were turned off.
- Head of social media Andy Gill had initially defended Halo as “sports content through a female lens,” before the broadcaster removed its website launch post and reversed course.