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Sky Sets Ryder Cup Records as NBC Posts Lowest U.S. Sunday This Century

A lack of suspense plus NFL games depressed U.S. viewing even as U.K. audiences surged.

Overview

  • NBC and Peacock averaged 3.22 million viewers for Sunday’s singles, the least-viewed U.S.-based Ryder Cup Sunday since before 2000, with a peak of about 5.3 million during the American rally.
  • Nielsen’s panel-only figure was roughly 2.7 million, with Big Data and Total Audience Delivery lifting the total by about 500,000, complicating historical comparisons.
  • Sky Sports reported a record 5 million average for its Ryder Cup coverage and 8.8 million viewers across its network for the weekend, up 45% from 2023.
  • Team Europe retained the cup 15–13 at Bethpage Black after entering Sunday with an 11.5–4.5 lead, limiting early-day drama for casual viewers.
  • Analysts cite the early scoreline plus NFL programming as the primary U.S. headwinds, and NBC’s Ryder Cup rights extend through 2031.