Overview
- The breakfast programme will air Monday to Thursday from 7–10 a.m. in London, with the first show on Monday.
- Sophy Ridge and Wilfred Frost say the format will lean on unscripted exchange, live jeopardy and warm, conversational interviews.
- A 10‑minute daily audio briefing, Cheat Sheet With Ridge and Frost, will publish at 6 a.m. on all podcast platforms with five key stories and analysis.
- Ridge frames the effort as a multi‑platform push to reach younger and more female viewers and to set the morning agenda rather than follow newspapers.
- Ridge cautioned against politicians presenting news without challenge and invited Nigel Farage for a tough interview, as the show seeks to compete with GB News.