Overview
- Sky News launched Defence Insider on Thursday, offering a paywalled app that gives subscribers exclusive defence reporting for £14.99 per month after a three-month free trial.
- The product is built around video and includes frontline reporting, expert briefings, explainers, interviews with military figures, and early access to live events.
- Subscribers can put questions directly to Sky’s defence journalists and analysts through scheduled Q&A sessions and community discussions as part of the app’s interactive features.
- Sky developed the app on Noosphere technology, tested it at the London Defence Conference in April, and staffed it with defence specialists such as Deborah Haynes and Michael Clarke.
- Sky positions Defence Insider alongside its free Sky News app and earlier June podcast bundle as a test case in a wider shift to niche, audience-paid products that could diversify revenue and change how legacy outlets compete with independent creators.