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Sky Counters DAZN’s Bundesliga Conference with 'My Matchday' Interactive Service

The new feature, launching for the 2025/26 season, offers customizable match viewing with Multiview and Match-Alarm tools to retain fans after losing key broadcast rights to DAZN.

Regelmäßig beim Bundesliga-Topspiel im Einsatz: Sebastian Hellmann, Wolff Fuss, Julia Simic und Lothar Matthäus, hier am 21. September 2024 in Frankfurt.
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Overview

  • Sky has unveiled 'My Matchday,' an interactive service allowing users to create personalized Bundesliga viewing experiences, starting with the 2025/26 season.
  • The Multiview feature enables viewers to watch up to five Saturday 15:30 games simultaneously, with one main game and smaller tiles for others.
  • Match-Alarm notifies users of goals and major events in other games, offering instant replays at the press of a button.
  • Sky retains rights to Friday evening matches, all individual Saturday Bundesliga games, and all 2. Bundesliga matches, while DAZN holds exclusive rights to the Saturday conference and Sunday matches.
  • The Deutsche Fußball Liga (DFL) has approved Sky's new format, ensuring compliance with regulations prohibiting editorially controlled multi-game broadcasts under single-match rights.