Overview

• The self-serve marketplace consolidates addressable inventory from Sky Media, Channel 4 sales and ITV Media into a single buying interface.
• Advertisers will benefit from biddable pricing and a digital-style purchasing experience similar to social and online platforms.
• Broadcasters aim to draw long-tail advertisers currently spending around £30 billion annually on Google and Meta ads.
• The UK’s digital ad market reached £35.5 billion in 2024, with video display growing 20% to £8.3 billion and BVOD valued at about £1.1 billion.
• Executives are in discussions to streamline media agency buying through a potential joint venture leveraging ITV’s Planet V platform.