Sky CEO Dana Strong Confirms Continued Warner Bros. Content and Sports Focus
Strong emphasizes ongoing negotiations with Warner Bros. Discovery and highlights Sky's strategic commitment to sports and original programming.
- Sky is in active discussions to extend its content deal with Warner Bros. Discovery, ensuring access to popular shows.
- Dana Strong underscores the resilience and cultural significance of sports content for Sky's strategy.
- Sky's original productions, including 'The Day of the Jackal' and 'The Tattooist of Auschwitz,' are central to its content strategy.
- Sports viewership on Sky has increased by 17% over the past year, with notable growth among women and young audiences.
- Sky aims to maintain its relevance through a blend of original programming, sports, and strategic content partnerships.