Sky Appoints Priya Dogra as Chief Advertising and New Revenue Officer

Former Warner Bros executive to lead Sky's push into gaming, betting, and non-subscription revenue streams.

Priya Dogra, with over two decades of media experience, will join Sky next month.
Dogra will oversee Sky Media and focus on expanding non-subscription revenues.
Her role includes driving innovation in data, gaming, and betting sectors.
Dogra's appointment comes as Sky shifts from satellite to streaming services.
Sky and Warner Bros Discovery are in talks about renewing their HBO content deal.