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SK's Chey Urges Companywide AI Adoption, Presses for Operational Efficiency

The push frames AI fluency as a prerequisite for SK’s next phase of transformation.

Overview

  • Chairman Chey Tae-won told employees to quickly internalize AI and digital transformation tools to build distinct competitiveness.
  • Chey warned that many routine tasks are likely to be taken over by AI and urged staff to pivot toward creative, value-generating work.
  • He called for active participation in a groupwide operation-improvement drive, likening strong fundamentals to the company’s basic fitness.
  • The remarks came at the closing session of SK’s annual business event in Seoul, which featured interactive Q&A with employees on-site and online.
  • The internal push complements SK’s June plan with AWS to build a major AI data center in Ulsan slated to begin operations in 2027.