Overview
- Residents ranked the North Yorkshire market town highly for green space, a friendly community, essential services and overall affordability.
- Richmond upon Thames placed second and Camden third nationwide, with Camden achieving its first top‑three finish in the study’s 14 years.
- By region, the South West recorded the highest average satisfaction, while the East Midlands ranked lowest.
- The study found people in rural or waterside locations report higher satisfaction, and contentment with where you live tends to increase with age.
- Stirling was named Scotland’s happiest area and Anglesey led in Wales, based on responses from more than 19,500 people in Rightmove’s opt‑in, self‑selecting survey.