Overview

• The Ultimate Face wrap debuted July 29 at $48 and features velcro closures at the head and nape for comfortable overnight wear.
• Skims says the wrap is made of its signature sculpting fabric and collagen-infused yarns to “suck in” cheeks and support the jaw as users sleep.
• As Skims’s first facial shapewear, the launch extends a lineup that began with padded butt-enhancing pieces and hip-enhancing shorts.
• Launch colors clay and cocoa quickly sold out online, prompting customers to join a waitlist for restocks.
• Early Instagram reactions mix curiosity about posture and TMJ benefits with unease over normalizing non-surgical facial contouring.