Overview

• Kim Kardashian’s brand introduced the Faux Hair Micro String Thong on Oct. 14 in 12 color variations and sizes XXS–4X at a $32 price point.
• The rollout featured a 1970s‑style “Does the Carpet Match the Drapes?” video on Instagram with the tagline that the “carpet can be whatever color you want it to be.”
• Multiple reports and the company site show many options sold out within hours, with listings now directing shoppers to join a waitlist.
• Social media reaction ranged from mockery and disbelief to praise for the marketing, with some commenters noting potential uses for people with hair loss from chemotherapy or alopecia.
• SKIMS describes the limited‑edition thong as hand‑made in super‑sheer stretch mesh with care instructions to hand‑wash, and coverage links the design to the historical ‘merkin’ and to the brand’s past provocative drops like faux nipple bras and a face wrap.