Overview
- SKIMS unveiled the Faux Hair Micro String Thong on Oct. 14 with a 1970s‑style “Does the carpet match the drapes?” campaign video.
- The listing calls it the brand’s most daring panty, describing hand‑made super‑sheer mesh with curly or straight faux hair across 12 shades, priced at $32 in sizes XXS–4X.
- The product sold out online in less than 24 hours across all colors and sizes, and the website now offers waitlists for prospective buyers.
- Kim Kardashian promoted the drop on Instagram Stories, describing the merkins as “funny” and “insane.”
- Coverage places the launch within a wider return of visible pubic‑hair aesthetics on runways and TikTok, as social media reactions range from marketing applause to disbelief and disgust.