Overview
- Diarrha N’Diaye has been named executive vice president of beauty and fragrance to lead product development and brand strategy for SKIMS Beauty.
- Her role begins Nov. 3 following the closure of her inclusive makeup brand Ami Colé earlier this year, after earlier stints at Glossier and L’Oréal.
- Kim Kardashian and CEO Jens Grede say the vision centers on a community-first, inclusive offering that feels like a "second skin."
- The move follows SKIMS’ March buyback of SKKN by Kim from Coty, consolidating Kardashian’s beauty assets under the SKIMS umbrella.
- No launch date has been announced for SKIMS Beauty, with industry reporting suggesting a possible 2026 rollout.