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SKIMS’ Seamless Sculpt Face Wrap Sells Out, Triggers Waiting List as Experts Warn

Experts caution that the collagen-infused face wrap’s instant sellout reflects viral hype rather than lasting contouring or skin-safe benefits.

Kim Kardashian West celebrates the launch of SKIMS at Nordstrom NYC on February 5, 2020 in New York City.
Kim Kardashian; Seamless Sculpt Face Wrap
All About Kim Kardashian's face shapewear
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Overview

  • The Seamless Sculpt Face Wrap marks SKIMS’ first facial shapewear and reflects the brand’s move into beauty tools following its SKKN skincare consolidation.
  • Made from SKIMS’ sculpting fabric infused with collagen yarns, the wrap is designed to support and contour the jaw and neck overnight.
  • Priced at $48 and offered in Clay and Cocoa, the late July release sold out within hours and has since maintained a waiting list.
  • The launch generated intense online buzz, with influencers and users sharing memes that fueled its viral status.
  • Medical experts warn that while compression can temporarily reduce puffiness, fabric-bound collagen lacks proven skin absorption and prolonged pressure may disrupt the skin barrier.