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Skims Pulls $148 Advent Calendar and Offers Full Refunds

Viral unboxing videos forced the brand to contact buyers directly and offer refunds or store credit, a response that highlights the reputational risks of expanding into new product categories.

Overview

  • The controversy began after multiple TikTok unboxing videos went viral over the weekend, showing the 12-door SKIMS Accessories Advent Calendar filled with small hair accessories and branded trinkets.
  • Skims has personally contacted every purchaser and offered each buyer a choice of a full refund to their original payment method or a full-value store credit while the product listing has been pulled or marked unavailable on the site.
  • Customers and creators widely described the calendar’s contents as low-value items such as hair ties, scrunchies, bobby pins, keychains, a small comb, faux-fur compact mirror and two bra-strap style bands.
  • Screenshots of apology emails and refund offers circulated on social media and some posts said return-shipping would be waived, though specific shipping policies tied to refunds have not been independently verified.
  • The episode underscores a broader trend: high-priced holiday calendars face sharp scrutiny from unboxing culture and this event could affect consumer trust as Skims moves further into accessories and planned beauty products.