SKIMS Partners with NCAA Men's Basketball Stars for March Madness

Kim Kardashian's fashion brand aims to merge sports and fashion, sparking debate over missed opportunity to support Women's History Month.

Kim Kardashian's fashion brand SKIMS partners with top NCAA men's basketball players for a March Madness campaign, featuring a new Men's Terry loungewear line.
The partnership aims to bridge the gap between sports and fashion, following SKIMS' earlier collaborations with the NBA, WNBA, and USA Basketball.
The campaign has sparked backlash for missing an opportunity to support Women's History Month, with critics suggesting a focus on women's NCAA stars instead.
SKIMS' expansion into the sports domain highlights its influence on culture and its commitment to inclusivity, offering sizes from XXS to 5XL.
The Men's Terry collection will be available for purchase starting March 21, exclusively on SKIMS' website.