Overview
- SKIMS has personally contacted every purchaser and offered a full refund to the original payment method or store credit, and the product listing is now removed or shown as out of stock.
- Buyers who opened the 12‑day 'accessories' calendar found items such as hair ties, bobby pins, scrunchies, keychains, a small comb, a squishy and a compact mirror rather than clothing or higher‑value goods.
- Viral unboxing videos on TikTok drove the backlash, with several clips drawing tens of millions of views and prompting widespread social media criticism that the contents were not worth the roughly $148 price.
- A SKIMS spokesperson said the company understood the calendar 'did not meet expectations,' apologized to customers and invited feedback to inform how it approaches future product drops.
- The episode highlights the reputational risks for celebrity lifestyle brands when they move into novelty seasonal items and shows how rapid social‑media amplification can force fast refunds and product pullbacks.