Skims Launches Valentine's Day 2025 Collection with NYC Pop-Up and Rosé Campaign

Kim Kardashian's brand debuts over 100 festive pieces, a SoHo pop-up store, and a campaign featuring Blackpink's Rosé.

Skims has opened a limited-time Valentine's Day-themed pop-up store in New York City's SoHo neighborhood, running from Thursday to Sunday.
The pop-up features a curated selection of 12 Valentine’s Day-inspired collections, designed with romantic motifs and a Cherry Blossom pink aesthetic.
The 2025 Valentine's Day collection includes over 100 pieces ranging from sultry lingerie, cozy loungewear, and seasonal accessories to family-friendly items.
Blackpink's Rosé stars in the campaign for the collection, which includes standout items like velvet slipdresses, lace-trimmed pajamas, and embroidered tulle corsets.
Prices for the collection start at $16, and items are available online and in select retail stores, with high demand anticipated based on previous launches.