Overview

• SKIMS unveiled the Faux Hair Micro String Thong on Oct. 14 with a retro 1970s game‑show parody video and the line, “Who said the carpet has to match the curtains?”
• The item is handmade in ultra‑sheer elastic mesh with synthetic curly or straight hair, offered in 12 tones and sizes XXS–4XL.
• All variants are listed out of stock on the SKIMS site with waitlists after a rapid sell‑through reported within hours of release.
• Social media reaction is sharply split, with some praising a nod to body‑hair naturalness and others mocking the concept or raising hygiene concerns as memes spread across Instagram, X and TikTok.
• Kim Kardashian narrated the product video in Instagram Stories rather than modeling the garment, and industry coverage characterizes the drop as a calculated attention‑driving move consistent with SKIMS’ recent strategy.