SKIMS Launches First TV Commercial During Oscars with Futuristic 'SKIMS Lab' Campaign

Directed by Fran Lebon and produced by Wieden+Kennedy, the ad features Kim Kardashian and her 'klones' in a space-themed laboratory, marking a creative milestone for the brand.

Kim Kardashian's SKIMS brand debuts its first TV commercial during the Oscars, featuring a futuristic
SKIMS Lab
campaign.
The ad, directed by Fran Lebon and produced by Wieden+Kennedy, showcases Kardashian and her
klones
testing the brand's shapewear, T-shirts, and bras in a space-themed laboratory.
Wieden+Kennedy, known for iconic campaigns like Nike's
Just Do It
was chosen for their creative impact and cultural connectivity.
The campaign will be broadcasted through the end of April and marks SKIMS' expansion into a creative force in the industry.
SKIMS, co-founded by Kim Kardashian and Jens Grede in 2018, was recently valued at $4 billion and plans to open flagship stores in LA and NY.