Overview

• Kim Kardashian introduced the Faux Hair Micro String Thong on Oct. 14 as part of The Ultimate Bush capsule.
• The hand-made, super-sheer stretch mesh thong features a mix of curly and straight faux hair offered in 12 shade variations.
• The product retails for $32 and is described by Skims as its most daring panty yet.
• A 1970s-style game-show Instagram video promoted the release with the line that your carpet can be whatever color you want it to be.
• Social responses ranged from confusion to admiration, with comments spanning “Who asked for this???” to praise for a “genius e-commerce team.”