Overview

• The product sold out in under 24 hours on SKIMS’ site across all colors and sizes, and customers can now join a waitlist.
• The thong incorporates synthetic hair and is offered in 12 color and texture variants, including straight or curly options.
• The listed price is €42 (about $47), and the materials are 82% polyamide and 18% elastane.
• SKIMS marketed the release with a 1970s-style Instagram video featuring a tagline about choosing your carpet color.
• Online reaction spans body-positivity praise to claims of a publicity stunt, with analysts citing clear sales traction and noting couture precedents such as Galliano’s 2024 Maison Margiela show.