Overview

• Kim Kardashian’s brand released the $32 Faux Hair Micro String Thong in 12 shade and texture options, sized XXS to 4X.
• The listing calls it the company’s “most daring panty yet,” hand-made in super sheer stretch mesh with mixed faux hair.
• A retro 1970s-style game-show campaign and Kardashian’s Instagram Stories propelled the product to sell out in under a day, with waitlists now open.
• Online reaction ranged from jokes and confusion to praise for savvy marketing, with some critics making disturbing Ed Gein comparisons.
• Coverage links the stunt to SKIMS’ pattern of provocative drops and to a wider fashion and social-media embrace of pubic-hair aesthetics, including TikTok’s “Bushtok.”