Overview

• Skims confirmed the faux-hair micro string thong sold out across all 12 shades and sizes online, with a waitlist now available.
• The $32 piece is hand made in sheer stretch mesh with curly or straight synthetic hair, comes in sizes XXS to 4X, and requires hand-wash care.
• A retro game-show campaign asked “Does the carpet match the drapes?” as Kardashian promoted the item on Instagram, calling them “merkins” and “insane.”
• Social media reaction ranged from disbelief and jokes to compliments on marketing savvy, with some commenters suggesting potential appeal for people experiencing hair loss.
• Coverage linked the launch to a renewed “full bush” aesthetic and the historical merkin, noting SKIMS’ track record of provocative, attention-driving releases.