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7h ago

SKIMS’ Faux-Hair ‘Ultimate Bush’ Thong Sells Out After Viral Launch

The tongue-in-cheek release extends Kim Kardashian’s playbook of buzzy limited drops that tap into the current embrace of visible body hair.

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Overview

  • The $32 Faux Hair Micro String Thong is hand-made in sheer stretch mesh with curly or straight faux hair, offered in 12 shades and sizes XXS–4X.
  • SKIMS announced the item on October 14 with a retro 1970s-style game-show video on Instagram captioned, “Just Dropped: The Ultimate Bush.”
  • The company website showed the designs selling out shortly after launch, with outlets reporting all 12 variations listed as sold out.
  • Social-media reaction ranged from ridicule to praise, with comments like “I’m calling 911” alongside notes applauding the marketing ingenuity.
  • Coverage framed the thong as a modern merkin and the latest provocative SKIMS drop after items like faux-nipple bras and the face wrap, with some suggesting it could help those experiencing hair loss.