Overview

• SKIMS introduced the Faux Hair Micro String Thong featuring synthetic hair in straight or curly textures across 12 tones.
• The item is priced at $32 and offered in sizes XXS to 4XL on the brand’s site.
• Stock moved to waitlists within hours of the October 14 launch, according to multiple outlets citing SKIMS’ listings.
• The campaign premiered on Instagram with a 1970s game-show parody centered on the “carpet and curtains” punchline.
• Social reactions ranged from praise to ridicule, and media analysis frames the drop as a calculated, meme-driven marketing move.