Overview
- Skims released the Faux Hair Micro String Thong on Oct. 14, and the item shifted to a waitlist after a rapid sellout.
- The thong uses curly or straight faux hair in 12 shade variations and comes in sizes XXS to 4X.
- Kim Kardashian told E! News she was shocked by the attention and framed the concept as a fun, silly idea conceived during a photoshoot.
- Marketing leaned on a retro game-show teaser with the line “Does the Carpet Match the Drapes?” and copy promising “your carpet can be whatever color you want it to be.”
- Online reaction included criticism over commodification as well as support and novelty buys, and European Wax Center’s cheeky response drew public praise from Kardashian.