Overview

• SKIMS introduced the Seamless Sculpt Face Wrap on July 29 as its inaugural face shapewear product, using signature polyamide-elastane fabric, collagen yarns and Velcro closures for jaw and neck support.
• The two color options, clay and cocoa, sold out immediately online, prompting a waitlist for future restocks.
• Online reactions ranged from mocking comparisons to medieval torture devices and horror-film masks to users praising potential relief for TMJ issues and post-operative recovery.
• Surgeons noted the wrap’s similarity to medical compression garments but warned that any tightening effect is mild and temporary without evidence of lasting facial-sculpting benefits.
• The face wrap launch marks SKIMS’ formal expansion into beauty products after consolidating the SKKN line under its brand and precedes a planned collaboration with Nike.