Overview

• Skims launched the Faux Hair Micro String Thong on October 15 with an Instagram video styled like a retro game show and copy touting the “ultimate bush.”
• The thong is handmade from super‑fine elastic mesh with a mix of curly and straight faux hair on the front, offered in twelve color options and priced around €42.
• Retail availability tightened quickly, with most variants reported sold out within hours and U.S. shoppers seeing the first batch gone and a waitlist opened.
• Social media response split between ridicule and praise, with critics questioning the concept and others lauding the campaign’s creativity and e‑commerce savvy.
• The drop extends Skims’ pattern of headline‑grabbing releases, following items such as the 2023 push‑up bra with faux nipples and this year’s novelty shapewear launches.