Overview

• Kim Kardashian’s brand launched the Faux Hair Micro String Thong on October 14 with an Instagram video parody titled “Does the Carpet Match the Drapes?”.
• The hand-made, ultra-sheer mesh G-string features a mix of curly and straight faux hair offered in 12 shade variations.
• SKIMS lists the new panty at $32, and multiple colors and sizes were reported as low in stock or on waitlists shortly after the drop.
• Initial reaction on social platforms was sharply divided, ranging from mockery such as “I’m calling 911” to praise of the attention-grabbing marketing.
• The release follows other provocative SKIMS launches and arrives as the ‘full bush’ conversation gains visibility across runways, magazines, and TikTok.