Overview
- Skims sold a 12-window Advent calendar priced at $148 that customers say contains low-cost items such as hair ties, clips, keychains and small toys instead of higher-end accessories.
- The controversy escalated after influencer Kyla Ryan and other creators posted unboxing videos that criticized the contents as cheap and compared them to leftover store stock.
- Users on TikTok, X and Instagram widely mocked the calendar, with many calling it a scam or the worst Advent calendar they had seen, and several posts showing the items went viral.
- Skims responded by contacting every purchaser and offering a full refund or store credit, and according to a buyer email screenshot the company will pay return shipping if customers choose to send the calendar back.
- The product remains listed as sold out online, and the episode highlights how limited-edition seasonal items and influencer unboxings can quickly affect brand trust and sales for premium labels.