Skims Acquires Skkn by Kim, Unifying Kim Kardashian's Beauty and Fashion Brands

The acquisition includes Coty's 20% stake and paves the way for Skims' expansion into beauty, skincare, and fragrance in 2026.

Kim Kardashian's Skims has acquired Skkn by Kim, consolidating her beauty and fashion ventures under one brand identity.
Coty sold its 20% stake in Skkn by Kim, which it purchased in 2021 for $200 million, to reduce debt and focus on other brand innovations.
Kardashian’s 80% majority stake in Skkn by Kim was also transferred to Skims as part of the acquisition deal.
Skims plans to rebrand Skkn by Kim products under its name and expand into skincare, cosmetics, and fragrance categories starting in 2026.
Coty will maintain its partnership with Kylie Cosmetics, where it holds a majority stake and perpetual license.