Overview

• Kim Kardashian's Skims has acquired Skkn by Kim, consolidating her beauty and fashion ventures under one brand identity.
• Coty sold its 20% stake in Skkn by Kim, which it purchased in 2021 for $200 million, to reduce debt and focus on other brand innovations.
• Kardashian’s 80% majority stake in Skkn by Kim was also transferred to Skims as part of the acquisition deal.
• Skims plans to rebrand Skkn by Kim products under its name and expand into skincare, cosmetics, and fragrance categories starting in 2026.
• Coty will maintain its partnership with Kylie Cosmetics, where it holds a majority stake and perpetual license.