Overview

• The Go Run Elevate range features a concealed, screw-secured compartment under the insole designed to hold an Apple AirTag without altering the shoes’ everyday comfort or appearance.
• Priced at about £45 to $58 per pair, the trainers require separately purchased AirTags, which cost an additional £23–£28 each depending on pack size and retailer.
• AirTags rely on the crowd-sourced Find My network of Apple devices for location updates, meaning tracking can lapse if the tag moves out of range, its battery dies or Apple account access changes.
• Reviewers praise the shoes’ adaptive closure system, cushioned Air-Cooled Goga Mat insole and machine-washable materials for blending smart tracking with familiar trainer features.
• Online reactions are divided as experts question the ethics of normalizing constant surveillance of minors and point to Apple’s guidance against using AirTags for child tracking.