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Skechers Launches Kids’ Shoes With Concealed AirTag Compartments

Skechers’ $52-$58 Find My Skechers line lets parents slip an AirTag into a screw-tight heel insert for discreet tracking through Apple’s Find My network with a machine-washable, cushioned design.

An AirTag compartment underneath footbed. Image: Sketchers
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woman holding skechers sneaker with airtag holder
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Overview

  • The Find My Skechers collection, priced from $52 to $58, is now available in the U.S., Canada and select markets in sizes for toddlers through ten-year-olds and features a machine-washable construction.
  • A reinforced screw-tight compartment hidden under the heel insole securely holds an Apple AirTag without compromising cushioning or fit.
  • Parents can monitor their children’s location in the Find My app on iPhone, iPad, Mac, Apple Watch and iCloud.com by tapping into Apple’s crowd-sourced Bluetooth network.
  • Absent built-in GPS, AirTag signals depend on proximity to other Apple devices and internet connectivity, and Apple’s anti-stalking measures trigger sound alerts for unknown trackers.
  • Developed independently of any formal Apple partnership, the Find My Skechers line highlights the growing acceptance of discreet wearable tracking for children and raises ethical and regulatory questions.