Overview

• Skechers’ Find My Skechers sneakers for ages four to eight feature a covert compartment under the insole designed to house an Apple AirTag for locating misplaced shoes.
• Priced at roughly $52 in the US and £45–£55 in the UK, the shoes are on sale now in the United States and Canada with the AirTag sold separately.
• Consumers are split between praising the convenience and safety benefits—especially for children with special needs—and likening the design to “big brother” surveillance.
• Apple’s anti-stalking safeguards, including automatic sound alerts when an AirTag is separated from its owner, apply to this use and may alert users if the device is moved.
• Child development experts warn that constant tracking could undermine independence and resilience by curtailing opportunities for unmonitored exploration.