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Skechers Debuts Find My Sketchers Shoes With Hidden AirTag Compartments

The new line lets parents use Apple’s Find My network to locate their children by hiding their own AirTags in a screw-secured heel compartment.

An AirTag compartment underneath footbed. Image: Sketchers
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woman holding skechers sneaker with airtag holder

Overview

  • The shoes are on sale now in the U.S., Canada and other select markets, priced from $52 per pair with AirTags sold separately.
  • Based on Skechers’ Go Run platform, each pair features a reinforced screw-tight compartment hidden under a breathable insole to hold an AirTag securely.
  • Parents can track the shoes—and the child wearing them—via the Find My app on iPhone, iPad, Mac, Apple Watch or iCloud.com.
  • If the child lacks an Apple device, AirTag location updates depend on nearby Apple and Android devices, and Apple’s anti-stalking alerts will notify users of unknown tags.
  • Some schools classify AirTags as prohibited smart devices, potentially barring the shoes from classrooms and campus grounds.