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SK Hynix Solidifies AI Memory Lead with Custom HBM4 and 30% Growth Forecast

Customer-specific base dies in HBM4 are making memory less fungible, prompting SK Hynix to raise prices in tense negotiations with Nvidia.

Overview

  • SK Hynix projects HBM demand will climb about 30% annually through 2030 and expects the custom memory segment to be worth tens of billions of dollars by that time.
  • Next-generation HBM4 stacks will embed client-specific base dies, marking a shift from standardized DRAM to bespoke designs that limit vendor interchangeability and raise production complexity.
  • The added complexity has led SK Hynix to implement significant HBM4 price hikes, triggering what industry reports describe as a “war of nerves” with Nvidia over contract terms.
  • Samsung is accelerating its HBM4 development after missing early opportunities in AI memory and ceding market share to SK Hynix.
  • Threats of 100% U.S. tariffs on imported chips have spurred South Korean suppliers to expand U.S. fabrication, packaging and R&D facilities to secure local supply chains.