Overview
- The honey banana–flavored snack launched on Nov. 26 and is now sold nationwide at 7‑Eleven stores in South Korea.
- Branded “HBM Chips,” the product riffs on high‑bandwidth memory with semiconductor‑shaped corn pieces coated in honey‑banana chocolate.
- SK hynix describes the move as its first consumer packaged‑goods effort designed to make semiconductors feel familiar to the public.
- Promotional materials recast chip jargon into food language, touting “TSV flavor” and nodding to the company’s 2013 debut of HBM.
- The company plans a broader rollout featuring a character mascot, merchandise and experiential programs as part of its outreach.