Overview

• A TikTok video of a Greek mother and three daughters has reached over 46.7 million views by showcasing dramatic differences in their post-holiday tans
• Two family members developed deep bronzed skin while the other pair showed only a mild glow, highlighting wide individual variation in UV response
• UK holidaymaker Sofia Carroll’s clip of her legs sizzling under UV 10 in Spain despite SPF50 application has spurred fresh alarm over sunburn severity
• Viewers on social platforms warned that tanning represents skin trauma and urged consistent sunscreen use to reduce the long-term risk of skin cancer
• TikTok has emerged as the main platform for users to share both dramatic tan transformations and extreme sunburn footage, fuelling fascination and health warnings