Overview

• A OnePoll survey of 2,000 UK adults reports that 60% of young people do not know the Yellow Pages and 74% do not know dial-up internet.
• The findings include a new top-30 list of 1990s staples unfamiliar to many Gen Zers, led by CRT TVs and featuring items like Teletext, Walkman, floppy disks and disposable cameras.
• Respondents most commonly associated the decade with pop culture fixtures such as the Spice Girls, Take That and Blockbuster Video.
• Half cited less phone use, 47% more face-to-face interaction and 45% more outdoor play as reasons life felt better in the 1990s, and 49% said they would choose to live in that decade.
• Commissioned by Müller Corner, the survey ties into the product’s relaunch and a Timmy Mallett collaboration on a mural made from 90s memorabilia, with 69% also saying today’s tech is more convenient but less fun than in the 90s.