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Six Franchise Stakes Sold as The Hundred Pursues Premier League–Level Sponsors

Investors are pushing to tap major global brands to revamp the competition’s commercial strategy

Overview

  • Six of eight minority‐stake sales have closed, raising £520 million, with the final two deals due by October 1.
  • The Tech Titans consortium paid £145 million for 49% of London Spirit and is arranging a Nike kit deal alongside planned digital content expansion.
  • The ECB has begun redistributing proceeds to host counties while retaining regulatory oversight and ensuring counties or the MCC hold 51% stakes.
  • Men’s salary caps have risen from £125,000 to £200,000 this season, with a target of about £500,000 in the coming years to attract marquee players.
  • Investors are eyeing global brand partnerships and new merchandise lines to position The Hundred alongside leading sports leagues commercially.