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4w ago

Six Flags Reports Late-Summer Attendance Rebound, Reaffirms Profit Outlook

Management reaffirmed profit guidance despite lower per-capita revenue from heavier promotions.

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The Goliath coaster at Six Flags Over Georgia. (Courtesy of Six Flags)
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Overview

  • The company reported 17.8 million guests over the nine weeks ended Aug. 31, a 2% increase from a year earlier, with August visits up about 3% or roughly 172,000.
  • Preliminary revenue for the same nine-week span totaled approximately $1.1 billion, a decline of about 2% year over year.
  • In-park per-capita spending decreased 4% ($2.50) as admissions per-capita fell 7% due to promotional activity designed to boost volume, with a slight offset from higher spending on food, merchandise, games, and extras.
  • Early 2026 season-pass sales are pacing ahead of last year, with average pass pricing up around 3% and strong demand for the all-park add-on.
  • The company said reducing leverage remains its top priority and reported no near-term debt maturities or covenant concerns, and shares rose roughly 8% on Friday following the update.