Six Flags Quietly Pulls Free Paper Park Maps, Steering Guests to App
The shift reflects cost-cutting pressures tied to a broader digital push.
Overview
- Visitors report that paper maps are no longer stocked at entrances, with staff directing guests to the Six Flags mobile app for navigation, wait times, and show details.
- Six Flags has not issued an official statement confirming a chain-wide end to printed maps.
- Some parks may still offer limited paper copies upon request at Guest Services, according to guest accounts.
- The change aligns with efforts to reduce expenses following a reported $100 million second-quarter net loss, a 1.4 million drop in attendance, the planned departure of CEO Richard Zimmerman, and investor scrutiny of company disclosures.
- Rivals Disney and Universal continue to provide physical maps alongside their apps, a contrast that has disappointed fans and collectors who viewed the brochures as sentimental keepsakes.