Overview

• An August survey of 700 hoteliers across the US, France, Spain, Mexico, Indonesia and Australia found 65% believe faster, fully integrated systems could unlock at least 6% more annual revenue, which SiteMinder says could translate to billions across the sector.
• Speed-to-market is surging in importance, with 93% saying it has grown over the past year, 58% calling it business critical and 45% reporting missed revenue because they cannot act fast enough.
• Manual processes remain widespread, as 36% of hotels update pricing monthly or less and 79% spend more than 11 hours per week on tasks that could be automated.
• AI interest is rising, with 49% actively seeking AI solutions and 43% open to AI-driven recommendations, underscoring the industry’s readiness for automation and data-driven decisions.
• At its Sync event in Sydney, SiteMinder unveiled SiteMinder iQ and introduced UltraSync with inaugural PMS partners Cloudbeds, Mews, Oracle and RMS to enable real-time, two-way updates between its platform and property systems, leveraging company-reported data flows of roughly 130 million bookings across 260 million room nights annually.