Overview

• Aamir Khan Productions apologized after Apple device users were charged ₹179 for the YouTube rental and quickly restored the intended ₹100 pay-per-view rate.
• Dedicated anti-piracy teams have been mobilized to remove illegal links and bolster the affordable distribution strategy as a deterrent to piracy.
• Khan revisited the Kunariya village near Bhuj for a special screening to showcase the pay-per-view model’s potential to reach rural audiences.
• Filmmaker Hansal Mehta praised the YouTube release as a forward-looking reform that reclaims creative control and democratizes cinema access.
• Exhibitors and trade analysts are debating whether the early YouTube window expands audience reach or undermines traditional theatrical revenues.